David Alexander is the Managing Director of Sheer Publishing (Pty) Ltd, the fastest growing independent music publishing company in South Africa. Sheer Publishing represents South African songs and songwriters for the world amongst their clients are; Mandoza, Kabelo, Chris Chameleon and Jeff Maluleke. Sheer Publishing also represents international Publishers for Southern Africa and Africa – some of their clients are Kobalt Music, Reverb Music, World Circuit, Budde Music Inc Chimurenga Music, Rh Pozitif Publishing and Roba Music Publishing.

David serves as the Vice Chairman of NORM (National Organisation for Reproduction Rights in Music, which is the body that represents the music publishers in South Africa. Norm is also a mechanical collection society and has agreements with the recording industry, broadcasters as well as internet and mobile operators.

David was also the Chairman of Samex (South African Music Exports Council) which hosted SA National Pavillions at Womex, Midem and Popkomm. Samex also had trade links with music industry trade shows in Brazil and Australia and is a part of BEMA – which is the African Music Export Council.

David serves on the Creative Industries Chamber within the MAPPP Seta where he gives input to government on training and development in the music industry.

David has given papers and served on panels at music industry conferences such as Porto Musicale (The Brazilian Music Exhibition) and the Wami Conference (Western Australian Music Industry) as well as at Moshito. David has also participated as a Mentor at Womex.

David lectures a course on Music Business which he has written called “A Practical Guide to the South African Music Business”. He lectures new entrants to the industry through the Mappp Seta learner ships and various South African University programmes as well as established artists and writers through development organisations.

David has a Bachelor of Social Science degree from the University of Cape Town, a Post Graduate Diploma in Business Administration from Thames Valley University and has completed various World intellectual Property Organisation courses on Copyright and related subjects.


David Alexander of Sheer Publishing (Pty) Ltd is on a mission to provide a comprehensive range of copyright services to all clients, domestic, continental and international.

Steeped in the richness and creativity of the arts, Sheer Publishing specialises in the representation of songs and songwriters and a quick glimpse at the last 12 months will tell you that business is soaring.

From mainstream commercials to movie soundtracks, the caliber of brands knocking on Sheer’s door at the moment is testament to their sound standing and reputation in the industry.

Major clients include top advertising agencies such as Ogilvy, JWT and Clearwater as well as FILM and TV production companies.

With a ten person strong team in South Africa, and staff in Cameroon, Ghana and Kenya respectively, Sheer Publishing might be small but they excel at what they do.

David’s team at home in Waverley consists of his wife whom he met at a bible study session and two young children – another winning dynamic in his life.

Born in 1996, Sheer Publishing, has a vast catalogue rich with South African, African and International Chart music ideal for synching purposes. Sheer Publishing offers the ultimate one stop solution for all your music requirements.

Core products include:

African Music Copyright Owner and Manager
International Copyright Manager
Film and Television Music Clearance and Supervision
Jingle and Songwriter Representation
Library / Production Music Manager

Steering the ship with David are Karabo Motijoane – Partner, Director and Copyright Manager and Rehana Pillay – Partner, Director and Royalty Manager

With the intention to be the first world class music publishing company out of Africa, future plans include a dedicated focus on building and maintaining a small share of the African intellectual property market, combined with a commitment to an ever increasing quality in service, accountability, creativity, performance and professionalism .

To get in touch: visit www.sheerpublishing.co.za or email David at publishing[@]sheer.co.za